In this article
- what is digital marketing
- Benefits of digital marketing
- Types of digital marketing
- How to create a digital marketing strategy
- Why you need digital marketing
- What is digital marketing FAQ
In this day and age, a world without the internet is unimaginable. With 5.56 billion active users across the globe as of 2025, the web has become the main hub for sharing and disseminating information - whether it’s updates about family, news in science and politics, or entertainment passed between friends. This transition to the online world has also changed the way businesses promote their products and services. Like most things, the field of marketing has come to revolve around the web—with website creation, social media and online ads largely taking the place of billboards, cold calls and print ads. In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand via small business marketing plans. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.
Digital marketing is defined as the use of digital channels to promote a product or service. It’s the opposite of offline marketing, for example. The goal of this approach is to connect with customers online—the place where they spend the most time seeking information or entertainment. With digital advertising revenue projected to surpass $700 billion by 2025, its impact and reach are impossible to ignore.Digital marketing is a broad practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, as are email marketing and blogging. Together, the promotional content on these various platforms forms a cohesive online marketing strategy. Whether you are focusing on event marketing or creating an email subscriber list, digital marketing is an incredible important facet.
Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms to promote products and services.It has significantly transformed how brands and businesses use technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops,digital marketing campaigns have become increasingly prevalent, employing combinations of methods. These methods include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer
marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks and games. Digital marketing also extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ringtones.The extension to non-Internet channels differentiates digital marketing from online marketing.