Types of digital marketing

  1. Search engine12 Types of Digital Marketing (Short) SEO (Search Engine Optimization) – Improves website ranking on search engines. Social Media Marketing – Promotes brands on social media platforms. Content Marketing – Uses blogs, articles, and videos to attract customers. Email Marketing – Sends promotional emails and newsletters to users. PPC Advertising – Paid ads that drive instant website traffic. Affiliate Marketing – Earn commissions by promoting products online. Influencer Marketing – Brands partner with influencers for promotion. Video Marketing – Uses videos to increase engagement and awareness. Mobile Marketing – Targets mobile users through apps and SMS. SEM (Search Engine Marketing) – Combines SEO and paid advertising. Online PR – Builds brand reputation through online media and reviews. Marketing Automation – Uses software to automate marketing tasks. optimization (SEO)

  2. Content marketing

  3. Social media marketing

  4. Pay per click (PPC)

  5. Native advertising

  6. Affiliate marketing

  7. Influencer marketing

  8. Email marketing

  9. Marketing automation

  10. Online PR

  11. Mobile marketing

  12. Conversion rate optimization (CRO)

Search engine optimization (SEO)

This image focuses on SEO (Search Engine Optimization) and highlights the important elements connected to it. At the center of the image, the word “SEO” is shown inside a magnifying glass, symbolizing search visibility, website analysis, and online discovery. Around the SEO symbol, several important digital marketing components are displayed: HTML → Represents website structure and technical optimization. Social Media → Shows the connection between SEO and social media engagement. Design → Highlights the importance of user-friendly and attractive website design. Ranking → Refers to improving a website’s position on search engines like Google. Keywords → Represents the words and phrases used to attract search traffic. Content → Emphasizes creating valuable and relevant information for users. Analysis → Indicates tracking website performance, traffic, and SEO results.

Digital Marketing (SEO)

A foundational element of digital marketing, SEO is the practice of optimizing your website to rank higher in search engine results. When your website appears as a top result on Google and other search engines, people are more likely to click on your link, learn about your brand, and perhaps even become customers.

There are three broad ways to improve your website’s SEO:

  • On-page SEO involves optimizing the pages on your website by conducting keyword research. When you incorporate strategic keywords throughout your site, you can rank high on search engine results pages and guide customers through the sales funnel with relevant, authoritative content.

  • Off-page SEO is about improving your SEO by looking at pages external to your website. Inbound links to your website—known as backlinks—are a critical component of off page SEO. Networking with publishers, writing guest posts, and providing information-rich content on your blog can help improve your off-page SEO.

  • Technical SEO deals with the backend elements of your website such as coding, structured data, image compression and more. Optimizing these elements can make it easier for search engines to “read” your site and improve your page speed.

  • These fit naturally in blogs, ads, and SEO content:

    • Addition: furthermore, moreover, in addition, also
    • Contrast: however, on the other hand, although
    • Cause/Effect: therefore, as a result, because
    • Emphasis: in fact, importantly, notably
    • Sequence: first, next, finally

Closely tied to SEO, content marketing is also a core component of digital marketing. T

This image explains the Content Marketing Cycle, showing the step-by-step process used to create and improve digital content for marketing success. The design uses connected circles and arrows to represent a continuous cycle, meaning content marketing is an ongoing process. At the center of the image, the title “CONTENT MARKETING CYCLE” is displayed. Around it are five important stages: Build Strategy This is the planning stage where goals, target audience, and marketing objectives are decided. Create Content In this stage, content such as blogs, videos, social media posts, and articles is produced to attract audiences. Execute Content The created content is published and used in marketing campaigns across digital platforms. Distribute Content Content is shared through websites, email marketing, social media, and other online channels to reach more people. Measure & Revise Performance is analyzed using data and analytics. Based on the results, improvements and adjustments are made to future strategies

his involves creating and promoting content with the goals of building brand awareness, increasing traffic to your website, generating leads and converting customers.\
The content you create can take many forms:
Blog posts: Creating a blog – and using strategic, long tail keywords in your articles – is a great way to bring traffic to your site and engage your customers.
Ebooks and white papers: Adding in-depth, long-form content to your website establishes your expertise in the industry and builds trust among your audience. You can also offer this content for download in exchange for your readers’ contact information, helping you generate leads.
Videos: Website content doesn’t need to be in written form. Adding videos to your website is an engaging way to provide valuable information to your audience.
Infographics: Another form of visual content, infographics are a fun, helpful way to make information easier for readers to conceptualize. Complex explanations and statistics are particularly well-suited to this content format. Learn more about how to make an infographic with Wixel.
Podcasts: This audible content format is a useful way to strengthen your connection with your audience and build a loyal community around your brand. Content can be interview-based or niche-focused like Wix’s SERP’s Up SEO Podcast. To start a podcast, try repurposing existing website content, such as blog posts, and adapting it for audio.
Webinars: A merging of “web” and “seminar,” webinars further engage your audience, establish your authority, and delight customers with the extra value they provide.
Whichever content formats you choose, be sure to focus on subject matter that’s relevant and valuable for your audience and that will help boost your website’s SEO.

This image represents the concept of social media networking and digital communication. In the center, several popular social media platform logos are displayed inside a connected digital network, symbolizing global online interaction and connectivity. The image includes icons of major social media platforms such as: Instagram Facebook YouTube TikTok LinkedIn Pinterest WhatsApp Twitter The circular network pattern around the apps represents: Online communication Social connections Digital communities Information sharing Global audience reach

Digital Marketing (SMM)

Another cornerstone of a strong digital marketing strategy is social media marketing. This involves promoting your brand on social channels in order to increase brand awareness, drive traffic to your website, and capture leads. You can do this by creating posts on popular social media channels such as:

  • Facebook

  • Instagram

  • Twitter

  • YouTube

  • Pinterest

  • LinkedIn

Your posts can include anything from insightful blog articles to videos of your product in action. Choose channels on which your audience is most active; often, this is a factor of their demographics, such as age and location, as well as their interests. You can even invest in sustainable marketing in these channels, which has become popular as consumer demand for environmentally-friendly products has grown.

This image explains the Pay-Per-Click (PPC) advertising process in digital marketing. At the center of the infographic, the words “PAY PER CLICK” are displayed inside a computer monitor icon, representing online advertising campaigns. Around the center, the image shows the main stages involved in a PPC campaign cycle: Keyword Research Important keywords are selected to target the right audience in search engines. Ad Creation Advertisements are designed with attractive content and marketing messages. Landing Page Development A dedicated webpage is created where users are directed after clicking the ad. Account Setup Advertising accounts and campaign settings are prepared on digital platforms. Tracking & Testing Campaign performance is monitored and tested to improve results. Campaign Launch The PPC advertisements are published online for users to see and click. Monitor Performance Data such as clicks, traffic, and conversions are analyzed regularly. Campaign Assessment Results are reviewed to measure success and identify improvements. Analysis and Feedback Feedback and analytics are used to optimize future advertising campaigns

Digital Marketing (PPC)

Some digital marketing methods, such as blogging, SEO, and social media posting are organic—meaning that they draw traffic “naturally” to your business rather than requiring that you spend money directly. Other practices, however, come with a price tag.

PPC, an acronym for pay per click, is a particularly powerful form of paid online advertising. Like SEO, PPC is a type of search engine marketing, or SEM. If you’re familiar with posts labeled “Ad” at the top and bottom of Google search results pages, you’ve already seen PPC in action.

By this model, advertisers pay a fee every time their link is clicked. As with other forms of digital marketing, the goal of PPC is to drive traffic to a website in order to generate leads and make sales.

Generally, PPC is used on either search engines or social media platforms:

  • Google: Search engine marketing PPC is most commonly associated with Google Ads. Take a look at this article to learn how to advertise on Google.

  • Facebook: You can further use the pay per click model to advertise on Facebook. Creating paid Facebook posts helps you expand your reach, exposing your content to people who don’t follow you.

  • LinkedIn: You can also do PPC on LinkedIn, helping you get in front of professional audiences.

  • Twitter: Likewise, you can use Twitter Ads to target your relevant audience and expand your reach.

Native advertising, too, is a popular online marketing model. This image explains Native Advertising in digital marketing. It shows a person using a smartphone and laptop, representing online content and social media platforms. Native advertising is a type of advertisement that blends naturally with website or app content, making it look less like a traditional ad. The image highlights how businesses use modern digital platforms to engage users through smooth and user-friendly advertising.In contrast to large pop-ups and other intrusive ads, native ads match the format and tone of the platform on which they appear. Native ads often appear on websites, and they display content that “blends in” with surrounding articles or blog posts. For example, they might appear as a video embedded within a blog post, or as recommended reading at the bottom of the page.The goal of native advertising is to guide users to click on content that will take them to your company’s page. If the advertised content is unobtrusive and highly relevant to the material at hand, users may be more enticed to click.

Discover the latest trends in video marketing with these video marketings statistics.

This image explains Affiliate Marketing through a colorful infographic. It shows how merchants, affiliates, and consumers are connected in the online marketing process. The laptop, shopping cart, email, and social media icons represent digital promotion and online sales. The image highlights that affiliate marketing works when affiliates promote products or services online and earn commissions when customers make purchases through their links. It demonstrates how businesses use digital platforms, content, and advertising to increase sales and reach more customers.

Digital Marketing (AM)

Affiliate marketing is a digital marketing practice in which one party, such as an influencer or a brand, receives a commission for promoting someone else’s products or services. For businesses, this practice is beneficial because it allows them to reach that party’s followers.

By the affiliate marketing model, a company provides that party (called the affiliate) with a special link, usually leading to a page to purchase their product. The affiliate, in turn, will post about that product (usually on their blog or social media pages), promoting the given link in their content. When users click on that link and buy, it’s a win-win for both the brand and the affiliate: the company makes a sale, and the affiliate earns a commission on that sale.Brands can connect with affiliates using platforms such as ShareASale or CJ Affiliate, or by reaching out to influencers directly.

This image explains Influencer Marketing in digital marketing. At the center, the words “INFLUENCER MARKETING” are surrounded by related concepts such as social media, followers, promotion, brand, content, traffic, trust, and global reach. The image shows how influencers help businesses promote products and services through social media platforms. By creating engaging content and building trust with followers, influencers help brands increase visibility, attract traffic, and improve customer engagement. Overall, the image highlights influencer marketing as a strategy used to grow brands through online influence and audience connection.

Digital Marketing (IM)

This practice is similar to affiliate marketing in that it involves another person promoting your brand, typically on social media or within their blog. Unlike affiliates, however, influencers get paid by the company simply for the promotion – regardless of whether people actually purchase the product.

Influencer marketing is effective because it helps brands reach a particular influencer’s fanbase. When that influencer is trusted among their followers, they have the power to sway their fans’ purchasing decisions by recommending a product.

On the business side, the key to a successful partnership is to choose influencers whose audience matches your target market. For example, a company selling athletic wear would benefit most from collaborating with a well-known athlete. Likewise, a business selling cosmetics would be wise to seek out a collaboration with a beauty influencer.

This image explains Email Marketing in digital marketing. The words “EMAIL MARKETING” are placed at the center, with related concepts such as strategy, social media, subscriber list, analysis, ROI, reliability, and content connected around it. A person holding a light bulb symbolizes creativity and new marketing ideas. The image highlights how email marketing helps businesses communicate with customers, share promotions, build subscriber relationships, and increase sales. It also shows the importance of planning, content creation, and performance analysis in successful email marketing campaigns.

Digital Marketing (EM)

You’ve almost certainly experienced email marketing in some form – in fact, you probably have branded emails sitting in your inbox right now. This popular digital marketing strategy involves communicating with your target audience via email with the goals of improving engagement, promoting products and driving conversions and sales.

Broadly speaking, there are four different types of marketing emails you can send to prospects and customers:

  • Email campaigns promote products, provide special offers or coupons, or encourage people to sign up for a product or service.

  • Email newsletters are sent on a consistent basis to provide subscribers with regular updates, such as new blog posts, industry news or upcoming events.

  • Automated marketing emails are sent automatically based on predefined triggers, and they include welcome emails, birthday emails and reminder emails.

  • Automated transactional emails include automatic order confirmations, shipping updates and appointment reminders.

You can use Wix Email Marketing to set up email campaigns, newsletters and automations for your business. This platform is particularly effective because it tracks statistics on email opens, views and clicks, giving you insight into your business’s performance. It also allows you to customize the design of your emails so that they match the look and feel of your brand.

This image represents Automation and modern digital technology. At the center, the word “AUTOMATION” is displayed with gear icons, symbolizing automatic systems, digital processes, and smart technology. The futuristic blue design and connected icons create a high-tech appearance. The surrounding icons represent different areas connected to automation: Analytics Graphs → Show business growth, performance tracking, and data analysis. Checklist Icon → Represents task management and workflow automation. People Icon → Symbolizes customer management and team coordination. Brain/AI Icon → Represents artificial intelligence and smart decision-making. Security Badge → Indicates system protection and secure digital operations.

Speaking of automated emails - they’re examples of a broader digital marketing practice called marketing automation. As the name suggests, this involves the automation of basic marketing tasks. The idea behind this practice is to streamline repetitive tasks that would otherwise be done manually, such as transactional emails, data analysis and more. Some tasks that benefit from automation include: Thank you, confirmation and welcome emails Social media post scheduling Live chat Data analytics Marketing automation is a critical way to build relationships with your customers while sustaining an organized and productive workflow.

This image explains Online PR (Public Relations) in digital marketing. The words “ONLINE PR” are written at the center, with related elements such as social media, website, content, branding, customer service, search, and planning connected around it. The image shows how businesses use online platforms to build a positive brand image, communicate with customers, and improve their online reputation. It highlights the importance of content creation, social media engagement, customer interaction, and search visibility in successful online public relations strategies.

Digital Marketing Online (PR)

Online PR is the practice of obtaining coverage from online publications and blogs. This tends to require outreach to reporters and editors at relevant publications, which you can do through LinkedIn or Twitter.

PR also involves monitoring your brand’s reputation on the web overall. For example, you’ll need to engage with comments on your blog and social media posts, as well as respond to online reviews of your company.

This image shows a smartphone placed at the center with the words “Mobile Marketing Innovation” on the screen. Around the phone are digital icons like SMS, email, social media, Wi-Fi, and analytics, representing different mobile marketing tools and communication methods. The background includes charts and glowing effects, symbolizing business growth, technology, and digital marketing strategies.

Digital Marketing (MB)

Often, converting customers through the screens of their laptops seems like the ultimate goal. It’s important, however, that we also take full advantage of a smaller – but equally important – device: the smartphone. This is especially important considering that mobile internet usage comprises more than 50% of online traffic worldwide.

Mobile marketing involves adapting standard digital marketing practices to fit the mobile experience. This includes:

  • Optimizing your mobile page speed: Google uses page speed as a ranking factor for mobile as well as desktop search. In addition, users are quick to navigate away from a site with a slow load time. To improve the speed of your mobile site, try to keep your site lightweight—for instance, avoid heavy images, and minimize redirects.

  • Designing your website for mobile: Your site is a fundamental marketing tool that represents your brand, showcases your product or service, and persuades people to buy. As such, the way it appears on mobile plays a crucial role in whether or not your audience will convert. Take a look at this article for mobile website design examples and tips.

  • Creating mobile-friendly emails: Research shows that mobile accounts for nearly half of all email opens. With this in mind, it’s critical that your email campaigns are designed for the mobile screen. That means short subject lines, concise text and a clear and prominent CTA.

  • Experimenting with in-app ads: Don’t limit your ads to websites and search engines. Advertising within relevant mobile apps (as well as ASO marketing) is also a valuable practice that can expand your reach even further.

This image explains the concept of CRO (Conversion Rate Optimization) in digital marketing. At the center is “CRO Marketing Digital,” connected to five important areas: implementation, design usability, strategy planning, analysis, and report visualization. Each section uses icons and colorful circles to show how businesses improve websites, user experience, and marketing performance to increase conversions and customer engagement.

Digital Marketing (CRO)

If we need to sum up the goals of digital marketing, we’d say it’s about bringing traffic to your site and increasing conversions. This latter component—called conversion rate optimization—requires designing your website with an understanding of the way users interact with it.

To do this, you’ll need to take into account how users navigate your site, which actions they take, and what guides them toward—or prevents them from—achieving your goals. Tracking tools and analytics can provide you with quantitative data about the ways users engage with your site, helping you guide them smoothly through the sales funnel.

benefits of DM
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